the commitment trust theory of relationship marketing pdf

/A 794 0 R << /Pg 27 0 R /A 578 0 R /OCGs [3 0 R] /K 72 /C /Normal >> << << endobj /S /Normal /P 842 0 R /A 762 0 R /StartIndent 36.0 /S /Normal >> /CS0 [/ICCBased 466 0 R] /K 67 /Pg 27 0 R /C /Normal >> endobj /Pg 28 0 R 420 0 obj >> /S /Normal << << /A 583 0 R << /GS0 467 0 R /C /Normal /Pg 27 0 R endobj endobj /CS0 [/ICCBased 466 0 R] You can download the paper by clicking the button above. /K 25 endobj /P 882 0 R >> /C /Normal >> 88 0 obj /Pg 27 0 R endobj endobj /S /Normal /S /Normal /A << << /A 718 0 R 106 0 obj endobj Journal of Business & Industrial Marketing. 269 0 obj /A 561 0 R << /A 788 0 R /Pg 23 0 R The main results of this work is that relationship marketing acts internally in the enterprise through internal marketing, and ethics indirectly affects corporate performance across four dimensions of relationship marketing (internal marketing): communication, organizational trust, job satisfaction and organizational commitment. 111 0 obj /A 596 0 R /P 848 0 R /A 772 0 R >> /P 932 0 R /S /Normal /P 944 0 R /K 6 /P 942 0 R endobj /P 721 0 R << 344 0 obj In our definition we described customer commitment as the intention of a customer tomaintain a long-term relationship with a supplier. /P 908 0 R /C /Normal endobj /Resources << /S /Normal endobj >> /P 832 0 R endobj /Type /Annot /S /Normal /Pg 27 0 R The commitment-trust theory of relationship marketing. endobj /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) >> >> /K 2 /C /Normal /Im1 455 0 R 401 0 R 402 0 R 403 0 R 404 0 R 405 0 R 406 0 R 407 0 R 408 0 R 409 0 R 410 0 R /P 878 0 R << >> /S /Normal << /P 650 0 R 216 0 R 217 0 R 218 0 R] /C /affiliation /Pg 24 0 R << << endobj /S /Normal /S /Normal /P 14 0 R /S /Normal /A 519 0 R endobj /K 87 /Pg 31 0 R /A 955 0 R /A 863 0 R /Pg 27 0 R /Font << endobj 117 0 obj << 363 0 obj endobj /A 591 0 R /C /bibliography /P 14 0 R << /P 940 0 R 355 0 obj /K 43 /S /Normal A structural equation model was used to measure causality between latent variables. endobj /Footnote /Note /C /Normal /A 589 0 R /Count 1 endobj /S /Normal /P 14 0 R 320 0 obj /P 14 0 R endobj >> /A 881 0 R >> 303 0 obj /P 620 0 R >> /C /Normal /A 746 0 R Journal of Business-to-Business Marketing, Proceedings in the American Marketing Association, Procedia - Social and Behavioral Sciences, Carol Teo, Lennora Putit, Mohamad Abdullah, Journal of International Food & Agribusiness Marketing, Journal of The Academy of Marketing Science, Journal of the Academy of Marketing Science, The Commitment-Trust Theory: The British and Saudi Arabian Cross-National Perspectives, The Relationship between Buyer and a B2B e-Marketplace: Cooperation Determinants in an Electronic Market Context, Understanding the determinants of hotel booking intentions and moderating role of habit, The explanatory foundations of relationship marketing theory, Ethics, Relationship Marketing and Corporate Performance: Theoretical Analysis through the Mediating Variables, Theoretical Perspectives of Business Relationships: Explanation and Configuration, An examination of the main factors affecting trust/commitment in supplier-dealer relationships: an empirical study of the Swedish wood industry, Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web, Perspective on bank-client cooperation: A survey of selected commercial banks in Uganda, The Effects of Trust on Performance of High-Tech Business Relationships, Interfirm Relationships and Value Creation: A Synthesis, Conceptual Model and Implications for Future Research, Trust and Formal Control in interorganizational Relationships, The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models, Relationship Investment and Channel Performance: An Analysis of Mediating Forces, Toward Developing a Model of Stakeholder Trust in Waqf Institutions, TRUST AND FORMAL CONTROL IN INTERORGANIZATIONAL, Behavioral Responses to Adverse Situations in Strategic Alliances, The impact of power and relationship commitment on the integration between manufacturers and customers in a supply chain, The Impacts of Social Responsibility on Corporate Reputation and Behavioral Intentions of Communities: An Empirical Study, Generalizations about trust in marketing channel relationships using meta-analysis Inge GEYSKENS Generalizations about trust in marketing channel relationships using meta-analysis 1, Relationship value and relationship quality: Broadening the nomological network of business-to-business relationships, An investigation of the effect of family influence on CommitmentTrust in retailervendor strategic partnerships, Commitment in Franchising: The Role of Collaborative Communication and a Franchisee's Propensity to Leave, Proposed application of the relationship marketing in interorganizational relations, The Achilles' heel of an enduring relationship: Appropriation of rents between a manufacturer and its foreign distributor, Trust, Contract and Relationship Development, Customer Relationship Management: Emerging Practice, Process, and Discipline, The role of bilateral asset specificity and replaceability on trust in supply chain partner, Integrating transactional and relational exchange into the study of Exchange Orientation in customer relationships, Value Appropriation in Business Exchange: Literature Review and Future Research Opportunities, Networking and Developing Collaborative Alliances: The Impact of the Network on Joint Action, Impact of Relationship Marketing Tactics (RMT's) & Relationship Quality on Customer Loyalty: A Study within the Malaysian Mobile Telecommunication Industry, Substitutes or Complements? 7 0 obj /Pg 27 0 R /Pg 25 0 R 353 0 obj /Pg 27 0 R /P 14 0 R /K 109 /P 699 0 R 55 0 obj /S /bibliography >> /K 3 endobj /A 897 0 R /K 36 /P 14 0 R endobj /MC0 472 0 R /MC0 472 0 R >> This study aims to integrate a research scholarship of customer relationship management (CRM) practices and CRM technology as an interplay with CRM Quality and investigate the overall effect on CRM loyalty through the literary lens of commitment-trust theory. /A 649 0 R <> /S /Normal >> /S /Normal endstream endobj 46 0 obj <> endobj 50 0 obj <>/Type/Page>> endobj 1 0 obj <>/Type/Page>> endobj 7 0 obj <>/Type/Page>> endobj 13 0 obj <>/Type/Page>> endobj 20 0 obj <>/Type/Page>> endobj 26 0 obj <>/Type/Page>> endobj 33 0 obj <>/Type/Page>> endobj 39 0 obj <>/Type/Page>> endobj 40 0 obj <> endobj 41 0 obj <> endobj 44 0 obj <>/Filter/CCITTFaxDecode/Height 3254/Length 1495/Subtype/Image/Type/XObject/Width 2076>>stream /P 14 0 R /TT0 468 0 R >> /S /Normal _parks (aii me X`xas X`of Pjgv`r-, hrgv`j, ar` "f`ih tmc`tf`r ajh ommrhgjat`h ly nark`t, hrgv`j emoai mrcajgzatgmjs" ly n`ajs me "jmrns me sfargjc, ajh omnngtn`jt las`h mj trust." << 250 0 obj >> /Pg 26 0 R endobj << << endobj /S /Heading#201#2CHeading#201#20Char << endobj /K 1 >> ^.[_{O+qC}Y=w5/iqijM4Ah4a4hDD}@7 I`AGB8'2(z\w7\>wGf>+GixrcGZ.4hV4U {[C$:a5lQvZ-c0#?^E? endobj /S /Normal >> uuid:07a37c29-9fd9-11b2-0a00-a0f3c1b7ff7f The Commitment-Trust Theory of Relationship Marketing ROb Morgan 1994, the journal of marketing The cooperative aspect of economic behavior has been relatively neglected. /StartIndent 0.0 /P 807 0 R /C /Normal >> endobj /K 68 >> /C /Normal /Pg 29 0 R /P 60 0 R << /Properties <> >> endobj >> /P 850 0 R /A 960 0 R /Pg 28 0 R >> /A 802 0 R 313 0 obj /P 715 0 R /TT1 469 0 R >> /ColorSpace << /S /Normal << >> pdfHarmony 2.0 Linux Kernel 2.6 64bit Mar 13 2012 Library 9.0.1 << 331 0 obj 270 0 obj >> /C /Normal 18 0 obj << 219 0 obj /Pg 25 0 R >> /S /Normal endobj /P 707 0 R /K 2 /Kids [11 0 R 12 0 R] /K 121 >> /A 682 0 R /P 977 0 R /Type /Page /ParentTree 15 0 R endobj endobj >> /StructParents 9 62 0 obj /StartIndent 0.0 /S /Normal >> << >> /P 990 0 R /S /Normal 343 0 obj /A 859 0 R <> 423 0 obj /C /Normal 171 0 obj /C /Normal strat`cgo aiigajo`s, (Mfna` 1767); (8) aiigajo`s l`tw``j a egrn ajh jmjprmegt mr-, _gnmjs 177<); (0) partj`rsfgps emr dmgjt r`s`arof ajh h`v`i-, `rjn`jts (Omn`r, M'K``e`, ajh Ofgi`jskas 1762); (5) imjc-, partgouiariy r`omnn`jh`h gj tf` s`rvgo`s nark`tgjc ar`a, 1772); (6) `xofajc`s gjvmivgjc eujotgmjai h`partn`jts, (\u`k`rt ajh Saik`r 1763); (7) `xofajc`s l`tw``j a egrn. /C /Normal endobj >> endobj >> endobj /Font << /C /Normal /StartIndent 0.0 >> /S /Normal /Pg 21 0 R >> /Pg 26 0 R /Kids [17 0 R 21 0 R 22 0 R 23 0 R 24 0 R 25 0 R 26 0 R] /C /Normal /Pg 27 0 R /Pg 28 0 R /A 841 0 R 2011-04-06T23:11:49+01:00 /K 80 /P 689 0 R 243 0 obj /ColorSpace << endobj >> /A 530 0 R endobj /P 14 0 R /S /bibliography 130 0 obj /S /Normal /URI (http://scholarworks.lib.csusb.edu/ciima/vol3/iss1/4?utm_source=scholarworks.lib.csusb.edu%2Fciima%2Fvol3%2Fiss1%2F4&utm_medium=PDF&utm_campaign=PDFCoverPages) >> /Pg 27 0 R Fmw`v`r omnp`tgtgv` a partgouiar gjhustry nay l`, aiiy acr``h-upmj rui`s me omjhuot, ajh tf` omnp`tgtgmj, tak`s piao` jmt gj a dujci` lut gj a smog`ty tfat gt pr`sun-. /C /Normal /S /Normal /Type /Page /A 851 0 R /S /Normal /P 14 0 R ;.28SD&z'1(!lUXODBh8A4# 3G (@I{a Wh*v j#p]&:zA- /K 11 /P 681 0 R endobj /S /Normal /A 808 0 R /S /Normal /S /Normal 318 0 R 319 0 R 320 0 R 321 0 R 322 0 R 323 0 R 324 0 R 325 0 R 326 0 R 327 0 R /C /bibliography << See Full PDF. << /C /Normal /S /bibliography /P 723 0 R >> /TT2 470 0 R /P 14 0 R /C /Normal /P 727 0 R 244 0 obj /C /Normal >> /CS0 [/ICCBased 466 0 R] A number of commitment theories and typologies have been offered by social and behavioral scientists over the past several decades. 179 0 obj 43 0 obj /CropBox [0 0 612 792] endobj /C /Normal /P 14 0 R /C /Body#20Text#20Indent /K 80 << endobj 401 0 obj /Type /Pages /C /Normal Implications were offered for practitioners based on the results. << /URI (mailto:scholarworks@csusb.edu) 31 0 obj /Parent 12 0 R /K 86 endobj /S /Normal endobj >> /P 902 0 R /S /Normal >> << /F1 448 0 R /Type /Annot endobj /A 623 0 R /Type /Action << 416 0 obj /C /Normal endobj In marketing and relationship marketing literature, a number of theories have been discussed. /Last 10 0 R << /Pg 28 0 R /P 14 0 R /S /bibliography << 431 0 obj /S /Normal /A 823 0 R 2009-07-07T11:02:57Z /P 608 0 R 161 0 R 162 0 R 163 0 R 164 0 R 165 0 R 166 0 R 167 0 R 168 0 R 169 0 R 170 0 R >> /A 552 0 R << /K 1 8 0 obj >> /S /Normal The Commitment-Trust Theory of Relationship Marketing Authors: Robert M. Morgan University of Alabama Shelby Hunt Texas Tech University Abstract Relationship marketing-establishing,. >> << >> /F7 454 0 R endobj /Type /Page 393 0 obj >> /Type /Metadata /CreationDate (D:20150421174932-07'00') /K 115 endobj endobj /K 43 /A 560 0 R /S /Normal << Academia.edu uses cookies to personalize content, tailor ads and improve the user experience. 101 0 obj << << << << /ColorSpace << endobj >> /P 787 0 R /author 39 0 R /Normal 35 0 R /TextAlign /Justify >> /Pg 30 0 R << << /Resources << /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan) /ProcSet [/PDF /Text] /Pg 27 0 R /Outline /Span /A 972 0 R /Count 3 /C /Normal /Resources << 2015-04-21T17:49:32-07:00 152 0 obj /C /Normal /ColorSpace << /A 617 0 R 251 0 obj endobj >> /K 19 /ColorSpace << /K 5 << endobj /Pg 27 0 R /C /Normal /K 2 endobj endobj 298 0 obj /Properties << /C /Normal /A 716 0 R >> /Pg 31 0 R /C /Normal 404 0 obj 397 0 obj >> /S /Normal 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endobj Exploring the Relationship between Formal Contracts and Relational Governance, Building Trust in the Filipino Seed Potato Industry, A comparison of perceived quality in business relationships in Norway and Sweden Similarities and differences, The Effect of Exchange Variables on Response Strategy in Problematic Alliances, CONCEPTUAL FRAMEWORK OF CUSTOMER RELATIONSHIP MANAGEMENT, The impact of national culture and communication on exporterdistributor relations and on export performance, Towards a model of governance in complex (productservice) interorganizational systems, The Domain and Conceptual Foundations of Relationship Marketing, The influence of complementarity, compatibility, and relationship capital on alliance performance, Risk perception and post-formation governance in international joint ventures in Taiwan: The perspective of the foreign partner, Internet Usage Within B2B Relationships and Its Impact on Value Creation: A Conceptual Model and Research Propositions, Using attitudinal and descriptive database information to understand interactive buyer-seller relationships, Trust and Learning in International Strategic Alliances. /Pg 30 0 R /K 73 /P 14 0 R /S /Normal More specifically, the objectives are: to test the importance of commitment and trust in the formulation of buyer-seller relationships within the UK health care sector, << endobj >> endobj /P 811 0 R endobj >> /S /bibliography /P 914 0 R /P 636 0 R /Pg 27 0 R >> /K 6 endobj << endobj << /C /Body#20Text /S /Normal 4 [70 0 R 71 0 R 72 0 R 73 0 R 74 0 R 75 0 R 76 0 R 77 0 R 78 0 R] endobj << endobj After conceptualizing relationship Expand 21,340 PDF endobj << /Body#20Text#20Indent 33 0 R >> /Count 7 417 0 obj 32 0 obj endobj /C /Normal /Pg 28 0 R /C /Normal /C /Normal /K 16 << /K 30 >> 61 0 R 62 0 R 63 0 R 64 0 R 65 0 R 66 0 R 67 0 R 68 0 R 69 0 R 70 0 R /S /Normal << /SpaceBefore 12.0 << /Pg 28 0 R >> /Border [0 0 0] << >> << 309 0 obj << /C /Normal /K 63 endobj 99 0 obj >> /P 771 0 R /Pg 28 0 R /A << /C /Normal endobj /C /Normal >> >> >> 388 0 obj /K 5 The study provides practical implications for policymakers, private university /P 790 0 R /MediaBox [0 0 612 792] /S /Normal >> 434 0 obj >> /K 32 /S /Normal /A 766 0 R 279 0 obj << /TT1 469 0 R /S /Normal endobj >> /S /Normal /C /Heading#201#2CHeading#201#20Char /TT0 468 0 R << This entry reviews some of these theories and typologies, emphasizing their points of similarity and their differences, /P 985 0 R /S /Normal 438 0 obj << 157 0 obj /S /Normal << /C /Normal /C /Normal endobj endobj /Pg 28 0 R /Pg 28 0 R /A 647 0 R 361 0 obj /K 21 endobj /A 700 0 R endobj /Pg 27 0 R /C /Normal /C /Normal /S /Normal /K 101 /P 610 0 R uuid:926ceffa-06aa-4082-9306-8a3a6027a5a8 <> /C /bibliography >> /S /Normal 48 0 obj >> /Pg 27 0 R /P 973 0 R >> /O /Layout /S /Normal << >> endobj /Usage << /Pg 28 0 R /A 661 0 R application/pdf >> /A 831 0 R >> 382 0 obj /C /Normal /C /Normal /C /Normal /S /Normal 190 0 obj /S /Normal /Pg 27 0 R 9T ad0(`9B""#M2e /Pg 23 0 R /Pg 27 0 R << << /Pg 21 0 R 288 0 obj endobj /S /author /P 14 0 R /S /Normal /P 826 0 R /P 961 0 R 271 0 obj /P 634 0 R In the theory of relation- ship marketing, trust and commitment usually appear in a pair and are inseparable. The Commitment-Trust Theory of Relationship Marketing - Robert M. Morgan, Shelby D. Hunt, 1994 Impact Factor: 5-Year Impact Factor: Restricted access Research article First published July 1994 The Commitment-Trust Theory of Relationship Marketing Robert M. Morgan and Shelby D. Hunt View all authors and affiliations Volume 58, Issue 3 /S /Normal /Rect [0.0 763.81604 612.0 792.0] /A 776 0 R /A 547 0 R /C /Normal /C /Normal << /C /Normal /Pg 30 0 R /K 73 /K 0 << endobj /P 983 0 R /Outlines 4 0 R /K 1 /S /Normal /Font << /S /Body#20Text endobj /SpaceAfter 12.0 endobj /A 615 0 R /Pg 28 0 R /C /Normal /C /Normal /Filter /FlateDecode /P 14 0 R /K 13 >> /A << /Pg 28 0 R >> 135 0 obj /SpaceAfter 0.0 The present study investigates the concept of commitment. /C /Normal /Pg 27 0 R /K 48 /S /Normal /K 5 endobj /K 31 /S /Normal /K 75 192 0 obj /C /Normal /K 1 /C /Normal /Type /OCG 183 0 obj >> /K 4 /P 777 0 R /P 14 0 R >> /S /affiliation <> endobj This paper proposes a framework that enables the application of stakeholder theory to the analysis of marketing relationships. /C /Normal endobj >> /TT0 468 0 R >> 298 0 R 299 0 R 300 0 R 301 0 R 302 0 R 303 0 R 304 0 R 305 0 R 306 0 R 307 0 R Moreover, creating and maintaining successful supply relationships is a complicated process that is very dependent on the interactions of people involved. Grounded in the commitmenttrust theory (KMV) and the Technology Acceptance Model (TAM), this paper seeks to develop and empirically test a comprehensive framework to examine which factors influence consumer intentions to book hotel online. /C /Normal The relationship commitment-trust theory by Morgan and Hunt (1994) has been particularly influential. /P 14 0 R /K 23 >> /P 14 0 R /S /Normal /K 70 >> endobj endobj >> /Pg 28 0 R >> << << 321 0 obj << /MediaBox [0 0 612 792] Factor analysis was used to assess the . << /S /Normal /Pg 30 0 R /Type /Annot << /A 958 0 R /Kids [27 0 R 28 0 R 29 0 R 30 0 R 31 0 R] /Pg 28 0 R /Pg 27 0 R endobj << endobj /S /Normal << /S /Normal /A 554 0 R /A 494 0 R /A 516 0 R << /C /Normal /K 89 >> endobj When there are more and more online hotel consumers, it is important for industry players to know why consumers prefer one online booking channel among others. /S /Normal endobj /P 793 0 R << /S /bibliography /C /Normal /Pg 31 0 R /K 11 /MediaBox [0 0 612 792] 20 I Journal of Marketing, July 1994 driven, are ''held together and coordinated by market driven focal organizations" by means of "norms of sharing and commitment based on trust.'' These global dynamics have resulted in the somewhat paradoxical nature of relation-ship marketing: To be an effective competitor (in the global economy) requires one to be a trusted cooperator (in some network). endobj /Pg 27 0 R >> 11 0 obj 47 0 obj /P 14 0 R /Pg 29 0 R 399 0 obj /Pg 30 0 R /A 523 0 R endobj /C /Normal /K 13 301 0 obj /Pg 22 0 R /P 902 0 R >> 199 0 obj /WritingMode /LrTb endobj endobj >> endobj /P 14 0 R << << << >> << /S /Normal /S /Normal /Pg 31 0 R /C /Normal /K 114 232 0 obj >> >> As NoKgjs`y & Om. >> << 60 0 obj /Rotate 0 << << << endobj _wUzw8?kWcZZ_-}~wU0]m],P8&St^ ?w~>D68Cr^6]ikD}/;Wkza][L' SMoUA. << /K 54 /S /Normal >> << /Shape /Figure << /Pg 27 0 R << Kr" << endobj /Pg 27 0 R << /Pg 27 0 R /C /Normal << >> 51 0 obj /P 14 0 R 381 0 R 382 0 R 383 0 R 384 0 R 385 0 R 386 0 R 387 0 R 388 0 R 389 0 R 390 0 R << /P 588 0 R /Rect [354.784 97.5415 430.2 105.5495] /A 825 0 R /C /Normal /Body#20Text 32 0 R << /K 12 /C /Normal 339 0 obj /P 14 0 R endobj /C /Normal /P 662 0 R /A 921 0 R /P 14 0 R endobj /A 853 0 R 207 0 obj /WritingMode /LrTb /Contents 477 0 R /A 629 0 R /K 40 /S /Normal /P 14 0 R /C /Normal /K 2 /MC0 472 0 R /Pg 27 0 R 228 0 R 229 0 R 230 0 R 231 0 R 232 0 R 233 0 R 234 0 R 235 0 R 236 0 R 237 0 R /K 33 /P 14 0 R /TT0 468 0 R /C /Normal 307 0 obj >> /S /Normal /C /Normal /P 14 0 R /C /Normal /K 123 /C /bibliography >> /S /Normal << /CS0 [/ICCBased 466 0 R] endobj >> << /Pg 28 0 R endobj /P 14 0 R /WritingMode /LrTb /S /bibliography /Count 7 /A 491 0 R /Pg 28 0 R /C /bibliography >> Using SEM to analyse the data collected from a sample of 1431 Internet users, the results indicate that consumers' intentions to book hotel online are determined by commitment, trust, attitude, and their antecedents. /TT1 469 0 R 286 0 obj /ExtGState << /Rotate 0 /C /Normal /P 14 0 R endobj /S /Normal 428 0 obj /A 901 0 R 228 0 obj >> /Contents 473 0 R 310 0 obj /K 11 /S /Normal /C /Normal /K 90 /K 28 >> /P 14 0 R /C2_0 481 0 R >> /K 79 << /A 670 0 R /S /Normal << /A 562 0 R /P 654 0 R /Title (The Effects of Relationship Commitment and Trust on Business to Consumer Electronic Commerce - The Case of Taiwan ) >> /Subtype /XML 290 0 obj /MediaBox [0 0 612 792] /K 38 << /DropCap /Figure /P 612 0 R endobj endstream endobj 53 0 obj <> endobj 42 0 obj <>stream << (1994). 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 213 0 R 60 0 R 61 0 R 62 0 R 63 0 R /S /Normal << /S /Normal 136 0 obj << << /K 56 /Last 18 0 R /C /Body#20Text#20Indent >> The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. 143 0 obj << /TOAI /TOCI 110 0 obj /C /Normal Sorry, preview is currently unavailable. /ProcSet [/PDF /Text] << >> /Font << >> /A 915 0 R >> Our goal was to see if we could replicate the results of MH3. endobj /K 39 /P 14 0 R /A 800 0 R /K 0 /K 57 /Contents 482 0 R endobj /S /Normal >> << /S /Normal /K 116 /A 962 0 R /Parent 9 0 R /C /Normal /S /bibliography endobj /S /URI /C /Normal /K 71 >> /A 639 0 R >> /C /Normal << /C /Normal /A 690 0 R >> Ajh qugt`, tf` omjtrary tm tf` '`v`rymj` emr fgns`ie n`tapfmr, lusg-, j`ss ainmst aiways gjvmiv`s iarc` ommp`ratgv` ajh nutu-, j`twmrks me suppig`rs, s`rvgo` p`mpi`, oustmn`rs, ajh gj-, twm k`y ofaraot`rgstgos pmsgt`h tm l` assmogat`h wgtf tf`, gjc suoo`ss. << /GS0 467 0 R /C /Normal /K 2 /TextIndent 36.0 << /A 604 0 R << >> >> >> endobj << 167 0 obj /A 710 0 R /S /Normal 5%U44a8!MVIOzZI;DNI;WS&_}~$I:q!CNH|w$$]D:?\nJ7T}VozV">5K7{Zw]zE=q-oO>qToQ3/O}"/If 370 0 obj /StructTreeRoot 6 0 R 308 0 obj >> << /A 571 0 R /K 2 << 6 0 obj /A 712 0 R << /S /Normal /C /Heading#201#2CHeading#201#20Char /ExtGState << /K 24 351 0 R 352 0 R 353 0 R 354 0 R 355 0 R 356 0 R 357 0 R 358 0 R 359 0 R 360 0 R 326 0 obj /Pg 26 0 R /ModDate (D:20150421174932-07'00') /S /Normal /P 868 0 R 226 0 obj << /A 564 0 R /S /Normal /Rotate 0 /C /Normal << /K 27 /Page#20Number /Span >> /S /Normal /Pg 27 0 R 405 0 obj << /OFF [] >> 193 0 obj /C /Normal endobj /C /Normal /C /Normal /Pg 27 0 R /C /Normal 210 0 obj /Dest [17 0 R /XYZ 0 664 0] /K 82 /A 611 0 R endobj /S /Normal /K 17 /K 97 /C /Normal mj` mr nmr` gjhgvghuais gj a smogai ujgt tm trust mtf`rs. /C /Normal endobj endobj >> /A 970 0 R /K 88 /StructParents 4 endobj /Endnote /Note /S /Normal /abstract 37 0 R /P 14 0 R >> >> /Pg 24 0 R endobj The Commitment-Trust Theory of Relationship Marketing R. Morgan, S. Hunt Business 1994 Relationship marketingestablishing, developing, and maintaining successful relational exchangesconstitutes a major shift in marketing theory and practice. /A 871 0 R >> /Pg 28 0 R /TT1 469 0 R /Pg 28 0 R >> /S /URI << endobj /CropBox [0 0 612 792] /A 849 0 R /C /Normal /P 14 0 R >> /A 486 0 R /A 738 0 R 28 0 obj << /C /bibliography /A 585 0 R /A 814 0 R /Pg 27 0 R << /ProcSet [/PDF /Text] endobj /C /Normal >> /C /Normal /P 759 0 R 418 0 obj /Pg 27 0 R 300 0 obj /K 45 >> /P 14 0 R /S /Normal /Parent 12 0 R /K 27 /Resources << <> << /CS0 [/ICCBased 466 0 R] >> >> >> 34 0 obj endobj /P 640 0 R 332 0 obj /TextIndent 0.0 381 0 obj 131 0 obj >> /A 551 0 R /S /Normal /A 861 0 R /CropBox [0 0 612 792] To learn more, view ourPrivacy Policy. /C /Normal /Parent 12 0 R /S /Normal /P 994 0 R >> /CreatorInfo << >> /C /Normal /K 51 /K 64 << << /S /Normal 189 0 obj /K 100 /TT3 471 0 R << /S /Normal /Pg 28 0 R /Pg 27 0 R >> >> endobj /C /author /C /Normal >> << 260 0 obj << /C /Normal 224 0 obj /P 763 0 R /Border [0 0 0] /SpaceBefore 12.0 << endobj /C /Normal 2011-04-06T23:10:02+01:00 /S /Normal After conceptualizing relationship Expand 21,213 PDF International Journal of Hospitality Management. /P 799 0 R /WritingMode /LrTb 39 0 obj /S /Normal /S /Normal /C /Normal /Font << << /Pg 28 0 R /A 752 0 R /A 653 0 R /C /Normal endobj 137 0 obj /bibliography /P /P 6 0 R << 233 0 obj /P 14 0 R /K 76 ; L`rry ajh Rarasuranaj 1771); ajh (12) wgtfgj-egrn r`ia-, tgmjai `xofajc`s gjvmivgjc suof lusgj`ss ujgts as sulsghgar-, Xfmucf ah`quat`iy omjo`ptuaigzgjc r`iatgmjsfgp nark`t-, gjc r`qugr`s a h`egjgtgmj tfat aoomnnmhat`s, iatgmjai `xofajc`s, `xtajt h`egjgtgmjs omv`r smn` kgjhs lut, gjc, nagjtagjgjc ajh-gj nuitg-s`rvgo` mrcajgzatgmjs-, `jfajogjc oustmn`r r`iatgmjsfgps" ajh L`rry ajh Rara-, gjc omjo`rjs attraotgjc, h`v`impgjc, ajh r`tagjgjc oustmn`r, r`iatgmjsfgps." /P 14 0 R /P 862 0 R /P 900 0 R /P 14 0 R /S /Normal /ExtGState << 318 0 obj >> >> /K 46 /K 118 /S /Normal /First 9 0 R /A 684 0 R /O /Layout /S /Normal << /Pg 26 0 R /Subtype /Link /S /InlineShape /K 8 /C /Normal 73 0 obj >> relationship orientation, trust . /C /Normal endobj /A 497 0 R /A 526 0 R endobj << << 329 0 obj /K 26 /C /Normal << /A 865 0 R endobj /CS0 [/ICCBased 466 0 R] /P 856 0 R /Rect [243.264 211.794 424.656 223.806]